Full Name
*
Email
*
Phone
*
SECTION 1: BRAND FOUNDATION (NON-NEGOTIABLES)
In one sentence, what do you believe your brand stands for?
*
What are 3 values your brand will NEVER compromise on?
*
Finish this sentence: “We exist because too many people are _______.”
*
SECTION 2: SCRIPTURES/PRINCIPLES/CORE TRUTHS
These will become on-screen quotes, reels hooks, and captions.
Do you want faith-based or scripture-inspired messaging included?
*
Yes – direct scripture is OK
Yes – principle-based (no direct verses)
No – keep it values/philosophy based
If YES, list any scriptures, principles, or faith-based ideas you approve of using publicly.
*
Complete any that resonate (skip what doesn’t):
• “We believe discipline is
_______
.”
• “Faith means
_______
in action.”
• “Strength is built by
_______
.”
• “Confidence comes from
_______
.”
Answers
*
SECTION 3: SAYINGS & PHRASES (GOLD MINE SECTION)
These become reusable overlays across platforms.
What phrases do you already say all the time?
*
Which style fits your brand best? (Choose up to 3)
*
Direct & no-excuses
Motivational
Faith-driven
Tough love
Educational
Inspirational
High-energy / hype
Calm authority
Complete these statements in YOUR voice:
• “Around here, we don’t
_______
.”
• “If you want results, you must
_______
.”
• “Excuses end when
_______
.”
• “The real problem isn’t
_______
, it’s
_______
.”
Answers:
*
SECTION 4: POLARIZING (OPTIONAL BUT POWERFUL)
This is what makes content stand out instead of blend in.
What are 1–3 beliefs you have that most people in your industry avoid saying? (Example: “Motivation is overrated. Discipline wins.”)
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Belief #1
Belief #2
Belief #2
Are you comfortable with content that challenges people?
*
Yes – push hard
Somewhat – balanced
No – keep it safe
This is how we connect pain → promise → action.
Before working with you, people usually feel:
*
Confused
Unmotivated
Out of shape
Lacking confidence
Overwhelmed
Other: _______
If others, please specify:
After working with you, people usually say they feel:
*
Stronger
More confident
Disciplined
Focused
Proud
Other: _______
If other, please specify:
Finish this sentence: “If someone commits to our process, they will become _______.”
*
SECTION 6: CONTENT PERMISSION & BOUNDARIES
Are these OK to use as on-screen quotes? (Check all that apply)
*
Your words from this survey
Things you say on camera
Paraphrased beliefs
Short punchy edits for clarity
Anything we should NEVER say or imply on your behalf?
*
SECTION 7: SIGNATURE STATEMENT (THIS BECOMES A CONTENT LOOP)
Finish this sentence in a way that feels powerful to YOU: “The reason our content hits different is because _______.”
*
