Stand out from your competitors by utilizing Winterbourne's concise and impactful Document of Truth. Elevate and refine your marketing message with this powerful tool.
3 Core Values
Identify the top 3 core values that form the foundation and guide your marketing decisions for your school. These are Important things that your company believes in & tries to do.
Example: Community, Connection, & Culture
3 Stand For Statements
Choose 3 Things that you Absolutely Stand For. These are the values & principles that guide its actions & decisions. They reflect the company's vision, mission, & purpose.
Example: "We stand for excellence, integrity, & respect in martial arts & in life."
3 Stand Against Statements:
The things that the company opposes or rejects. They show the company's boundaries, standards, and expectations.
Example: "We stand against violence, dishonesty, and bullying in martial arts and in life."
3-5 Scripture Statements:
Create some motivational quotes that inspires your members and staff. These quotes should be original or adapted from original sources.
Example: "Every Journey Begins With a Single Step."
– ORIGIN - Your Story is Their Story –
Why did you Start Martial Arts?
Why did you continue to advance through the ranks?
Why did you start teaching?
What made you make the decision to open an academy?
What Drives you to Grow your Academy Today?